Our story · Est. 2022
Founded in 2022 by Rowan van Loenen and Raoul Pammler, Linnin began with a friendship—and a shared belief in clothing that feels as good as it looks.
More than just business partners, Rowan van Loenen and Raoul Pammler have been close friends for many years. Their shared love of quality clothing, comfort, and timeless style became the starting point for something of their own.
They believed clothing should do more than look good. It should help you feel comfortable, confident, and elegant in every situation—a feeling at the heart of the brand they set out to create.
Great clothing starts with great materials. That is why Linnin chose organic linen and natural fabrics over synthetic materials and plastics—prioritising what feels good to wear and is made to last.
Linen is naturally soft, breathable, and comfortable throughout the day. Paired with premium fabrics and timeless designs, it brings effortless elegance without compromising on comfort.
